MITSUBISHI - LIVE DRIVE
After running and winning the Mitsubishi pitch, we were briefed to launch the new Outlander Sport with a fraction of the media and production dollars that their competitors spent. That and very few people were coming in to their dealerships. So instead of trying to get people to come in to take a test drive, we brought the test drive to them.
To introduce the all-new Mitsubishi Outlander Sport, we're doing something that's never been done before. We're rigging it with advanced robotics and letting people driving...on the Internet. It's the world's first online test drive. To learn more about our vehicles, please visit: http://www.mitsubishicars.com/MMNA/jsp/allModels.do
Here's the case study. Big ups to B-Reel for pulling it off.
CANNES
Shortlist
ONE SHOW
Bronze
COMMUNICATION ARTS