UNICEF - UNFAIRY TALES
As the Syrian refugee debate raged on, the only voices not being heard were those of the 8 million innocent children whose lives were torn apart by war. We told their stories, using their words to give the world a new point of view. Some stories were never meant for children. Luckily, over a half a billion people in 176 countries heard them, even without any paid media.
CASE STUDY
FILMS
Unfairy Tales
RADIO
Close your eyes and follows Ali's journey. Once upon a time, in a faraway land called Somalia, there lived a boy named Ali. But when an extremist army showed up and tried to force Ali into their ranks, he had to run away. We learn that stories like Ali's don't always end happily ever after.
POSTERS
You can also check the interactive story book here.
CANNES
Grand Prix for Good
Gold Lion x2
Silver Lion
Bronze Lion x5
ONE SHOW
Bronze Pencil
D&AD
Wood Pencil – Creativity for Good
Wood Pencil x2
CLIO
Silver x2
Bronze x3
RADIO MERCURY
Best of the category
ART DIRECTOR'S CLUB
Bronze